St. Louis. St. Lou Is... All Within Reach.
In September, the CVC introduced a Fall marketing Initiative centered on all the events and activities taking place throughout the community. The campaign consists of three radio commercials that are each tagged with activities taking place in the coming weeks. This strategy provides consumers with tangible events to plan their St. Louis trip around – ranging from the Tour of Missouri to the Taste of St. Louis to FrightFest at Six Flags (and many others). The radio campaign is supported with a Google keywords and banners placements on key web sites. Be on the lookout for information on the CVC's next campaign, Winter Magic!
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