St. Louis. St. Lou Is... All Within Reach.
St. Louis CVC
> Programs & Community Relations > SLCVC New Community-Wide Consumer Brand Position
St. Lou...IS All Within Reach
New Community-Wide Brand Position
In October 2007, the St. Louis Convention & Visitors Commission (CVC) launched a new community-wide consumer brand positioning. With the leadership and support of St. Louis City, St. Louis County and the Brand Leadership Taskforce, the positioning presents St. Louis in a consistent and compelling fashion to consumer markets domestically and abroad. 
Read an open letter to the community from CVC President, Kathleen Ratcliffe and Scott Bush, Chairman of the Brand Leadership Taskforce and Chief Marketing Officer of Maritz.
